Visuals for Music Performance
Information, show, and entertainment at the Screenforce Days 2018 provided the 2,200 guests with a full program over two days. At the center: 10 elaborately and diversely staged screenings. In the opulent stage shows, broadcasters and marketers presented the program highlights of the TV season and introduced their multiscreen strategies.
Visual Concept for Servus TV
The screening for the finale of the ServusTV presentation is entirely based on the musical template in terms of its dramaturgy and rhythm. Bach’s famous Toccata begins with solemnity and sacred dignity. Epic landscapes and magnificent nature images on the All-Screen visualize the expectation of the opening sequence. As the piece progresses, more and more dynamics and tempo emerge with scenes from sports and technology. The middle of the show brings calm and contemplation – culinary images and customs. Then, the dynamics return with events, cinema, sports, and news in splitscreen. The finale reverts to tranquility and dignity, with quantum mechanics and pretzels – the grand design of the universe. Numerous details and high compositional quality reflect the program and aspirations of ServusTV. Applause!
CELLO: Ella Rohwer
LIVE VISUALS: Uli Sigg
OVERALL CONCEPT, DIRECTION & PRODUCING: Oliver Haroun
LIVE DIRECTION: Thomas Horlebogen
AGENCY & PRODUCTION: Leondi GmbH, Cologne
RESPONSIBLE: Julia Fitzen, Head of Marketing & Communications, Servus TV Germany
HOSTS: Nicola Löwenstein/ Gerhard Riedler, Global Head of Media Sales RBMH
CLIENT: Red Bull Media House GmbH, Salzburg